And the design gives your brand a personality. But what is brand identity, precisely? What connection does it have to design? And how do you establish a powerful brand identity that propels your company forward? Here’s how it works:

The collection of all aspects that a company creates to represent the correct image to its customers is known as brand identity. Even though these terms are sometimes considered synonymous, brand identity is distinct from “brand image” and “branding.” Branding refers to actively constructing a distinct brand. The company’s brand is how the rest of the world recognizes it. Your brand identity is what makes your customers recognize you right away. Your audience will identify your brand identity with your product or service, and that identity creates a bond between you and your customers, builds customer loyalty, and shapes how they feel about your brand.

Be aware of who you are. Before you can figure out what tangible elements will make up your brand identity, you must first figure out who you are as a company. A few important components make up who you are as a brand:

• Your Mission (Why?)
• Your Values (Beliefs)
• Your Brand Personality (the kind of personality you look for in a person)
• Your USP (How do you distinguish yourself from the competitor?)
• Your Brand Voice (How would you communicate?)

These are the components that make up your brand, and it’s essential to know them all before you begin developing your brand identity. Don’t stress if you’re having a hard time figuring out who you are. A simple ideation can sometimes be helpful to get insight on who you are as a brand.

Question yourself:

• Why did we start this company in the first place?
• What are the values and beliefs that we hold dear as a company?
• What do we excel at that no one else does?
• What makes us unique?
• What three words would you use to describe our company’s brand?
• What three words would we like our clients to use to describe us?

After you’ve decided who you are as a brand, it’s essential to develop the identity that will bring your brand to life and show who you are to the people who matter most: your customers.

The essential features that will define how your brand is perceived are your corporate design assets. Your logo, packaging, web design, social media graphics, business cards, and the uniforms your employees wear are all examples. So, create a design, establish your brand identity and build a successful business that’s an exact depiction of who you are as a brand. Let’s talk about developing a brand design:

Before you begin creating your design assets, you must first establish the foundation of your design structure: the components that make up your brand identity. Before you begin creating your design assets, you must first establish the foundation of your design structure: the components that make up your brand identity. Below listed are some components:

Color Scheme:

Different colors have psychological associations for people, including your potential customers, and strategically using branding colors and logo colors can have a serious influence on how your brand is perceived by your target audience. Here’s what the rainbow’s colors (plus a few extras) can do for your brand’s identity:

Orange: Orange is a strong color that is ideal for appearing friendly and playful. Because it’s less common than red, it’ll give you an advantage.

Red: The color red is associated with passion and excitement. If your brand identity is loud, youthful, and exciting, this is the perfect pick.

Green: Green is a very flexible color that can be used for almost any brand. However, when people see green, they associate it with one of two things: money or nature. If either of those things are important to your brand, green is an excellent choice.

Blue: Blue is the universally popular color in the spectrum, and it can help your branding emerge more stable and trustworthy, so use it if you want to appeal to a broad audience—and gain their trust in the process.

Yellow: The color yellow, which is associated with happiness, is a happy color. It’s a great option if you want to feel entertaining, accessible, and affordable because of the cheerful vibe.

Purple: Purple is the color of aristocracy, so it’s a safe option if you’re going for an extravagant feel in your branding.

Pink: Pink is associated with femininity in culture, so if your brand is aimed at women, pink should be a strong choice for your brand color. It’s also a nice shade for brands that want to project a soft or glamorous image.

Black: Nothing is more exquisite and effective than black if you want to be perceived as modern or elegant.

Brown: Brown is perhaps the least commonly used color in branding, but that could work to your advantage! It helps you stand out when you do something unique. Brown can also make your brand appear more versatile or masculine.

Typography:

The font (or type) you choose for your branding materials is referred to as typography. It’s especially essential to select the right logo and brand fonts. Typography is divided into four categories:

Serif fonts (such as Times New Roman or Garamond) have an anchor (or, to some, small feet) at the end of each letter. If you want your brand to appear trustworthy, conventional, and a little old school, use this traditional typography.

If “serif” refers to the foot, “sans serif” refers to the absence of the foot. Sans serif fonts (such as Helvetica or Franklin Gothic) have smooth edges and do not have the anchor or “feet” that serif fonts do. Sans serif fonts give brands a more stylish, clean design.

Script typography is designed to look like cursive handwriting (thank goodness for all those cursive lessons in elementary school!). These fonts (like Allura or Pacifico) can help you give your brand a more elegant or feminine vibe.

Display fonts are in a different class altogether. Every display font has a unique feature, such as a unique letter shape, outlines, shadowing, or a more artistic/hand-drawn edge (think Metallica’s lightning bolt font). Want to make a bold statement and establish a memorable brand identity? It’s a great way to do it with a display font.

Form/Shape: You should also consider form and shape when creating your designs. This subtle but effective component can be used to strengthen the desired response from your customers: for example, a logo with all circles and soft edges will elicit a very different response than a logo with sharp and square edges. Here’s how various forms can influence your brand’s identity (pun intended):

Shapes with straight edges, such as squares, rectangles, and triangles, evoke feelings of power and reliability. The straight lines convey stability and reliability, but be careful: if the shapes aren’t balanced out with something fun, such as vibrant colors, they can feel meaningless and struggle to build relationships with customers.

Straight lines have their own meanings: vertical lines imply masculine identity and power, whereas horizontal lines imply calm and smooth vibes.

Round shapes, such as circles, ovals, and ellipses, are all about feeling good. Brands with round shapes can evoke feelings of belonging, harmony, and love. The rounded edges have a feminine feel to them.

Once you have determined the basic components of your design, it’s time to work with the designer to bring your brand identity into existence and transform who you are as a brand into measurable design assets. Any number of components can be used to express your brand identity. Depending on the nature of your business, one asset may be more important than another. The following are examples of brand identity components:

Logo: Your logo is the foundation of your brand’s identity. When working with your designer, make sure that your logo checks all of the boxes:

• Is visually attractive: simplicity, neatness, and a lack of chaos go a long way;
• Effectively describes who you are as a company and what you value;
• Performs by the rules of your industry—and if you deviate, do so on purpose;
• Is timeless rather than trendy: the last thing you want is for your logo to become outdated in six months.
• Leaves an impression on your audience that will last.

You should also ensure that your design partner provides your logo in a variety of formats (such as a black-and-white version or multiple sizes) so that you always have the logo you need—and that each is consistent with your brand identity.

Website: One of the most visible aspects of your brand identity is your website. Customers will definitely check out your website before making a decision to do business with you, especially if you’re running an online business or selling a digital product. Your website is the place where your brand identity should shine brightly.

Product Packaging: If you’re selling a physical item, product packaging is essential for attracting potential customers. Don’t forget the importance of good design in improving the experience – and driving both customer retention and repeat business – whether you’re thinking about a cup of a hot-brew beverage or the mail you’ll send to customers who purchased skincare products from your eCommerce business. Packaging is a fantastic way for your design to stand out.

Email Design: Email is a fantastic way to keep in touch with customers and increase sales. However, most people’s inboxes are full, you’ll need the right design strategy to stand out from the crowd if you want to grow your business via email. Consider the email’s intended audience. Are you attempting to establish a personal relationship? Then keep it brief, sweet, and straightforward. Are you attempting to inform? Then, to make it more appealing, format it so that it’s easy to read and understand and scannable, and include a few images. Are you attempting to notify your customers about a new clothing line that you’ve introduced? Make a few beautiful product images the central focus of your page.

It’s like the sweet you can’t eat without Brand Identity.
Simply put: Your brand identity distinguishes you from the ocean of competitors by demonstrating who you are and what your customers can expect from working with you. It’s also essential to ace your brand identity and create designs that effectively represent who you are to your customers if you want your brand to be recognized. It’s time to begin designing now that you know how to hit the mark with brand identity.

You have got questions? Need more branding tips? You can speak with our experts at Brand Basket over an email info@www.brandbasketme.com or call us at +971 50 870 0566. We are all ears. You can also subscribe to our email newsletter here https://bit.ly/3GW6SbE.