Life Fitness Gym Group

Logo/Branding

The Brief & Solution

Life Fitness Gym Group came to us to rebrand their identity. They wanted a clear distinction in the market and wanted to establish Life Fitness Gym Group as a brand that understands the true meaning of body transformation.

For some, fitness is a way of life, and for others it’s a thing for tomorrow. How do we inspire people and push them to challenge their limits? ‘Go Beyond’ was our answer. The rebranding helped the brand revive its story and helped reconnect with their audience, in a memorable and impactful manner.

A blend of powerful designs and impactful messages

Fitness is all about motivation. We extended and honed this idea consciously to enhance people’s emotions. We added elements to generate curiosity and to create a desire to ‘Go Beyond’. Isn’t it wonderful if a simple poster encourages you when your motivation runs out?

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