Colorland

Logo/Branding

The Brief & Solution

At times, we are fortunate to work with clients who give us a plain blackboard to paint it with the hues of wonder. Colorland was one such opportunity for us to deliver complete branding solutions.

Great fun for little ones! The thought was explored and infused into the logo, wherein different colors depicted the vibrancy and bursting energy of children. The typeface was carefully crafted to capture the softness of the brand by removing sharp contours. Creative and tactical messaging across all communication materials helped in defining the brand personality.

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