Many of you must have been sticker shocked when you heard the price of a logo for the first time from a brand designer or an agency. 

Did you know? Famous brand Pepsico paid $1,000,000 for their current logo, which was only slightly different from their last logo. 

A quality logo is always expensive because it takes time and talent to make it professional. It needs research, brainstorming, strategy, conceptualization, creating ideas, custom development, reviews, and tweaks before doing the presentation. It also includes brand implementation examples and mockups.

A branding agency may take several weeks to create a brand identity. Brand identity is more than a logo. It consists of various elements such as name, colors, graphic styles, voice and tone, typeface, a tagline, or a slogan that will shape a distinctive brand.

The full-service team of a Creative Director, Brand Strategists, Designers, and Copywriters develop ideas to create high-quality designs. Through teamwork and a continuous process of improvement, there evolves a masterpiece!

Oh, God! You guys are not going to reveal the price! Did your heart say that? 

Nah! we are coming to that.

From free to thousand dollars, you have several options to make it done.

There are many logo generator platforms online that require only a few minutes to get your logo ready. You can make from free logos to paid logos by using Logo generators. You will get a basic logo built with stock icons and fonts. It ranges from 0$ – 100$, and businesses with low budgets can opt for this. 

You can hire freelance graphic designers from anywhere in the world. The cost varies as per their experience. A Junior graphic designer may ask you $300 – $800 for their work. But you have to pay $800 – $2,500 to a Senior designer. They will give quality and professional service depending upon their experience.

The brand identity packages start at $25,000 with a branding agency. They often include complete brand identity guidelines for the cost. What you get will be guaranteed high-quality designs. 

Agencies will provide all versions of file formats to support different applications or situations. For example, you need more detailed larger-scale designs for billboards. But websites and mobile apps need different scales. Your agency will also help to implement designs perfect for every application.

Whatever is your option, there are 4 things you can consider before you design a logo for your company. Read the blog here https://bit.ly/2UNNppW