During unprecedented times like this, it is quite hard for marketers to look forward or to find long-term solutions for their problems. The relevance of digital marketing comes into the limelight once again when marketers search for the ‘right’ solution. Considering the ever-evolving number of internet users, the best way is to focus your business on digital platforms. Yes, 4.5 billion global internet subscribers may change your business forever! The possibilities offered by these digital platforms are countless. There has been a significant increase in the internet consumption of people after the outbreak of COVID-19. Many countries haven’t completely lifted their lockdown and people are motivated to use the internet to avoid direct contact. The recent trend of e-learning initiatives by educational institutions and work from home options offered by companies are examples of this. It’s peak time to shift your focus on to the online presence of your brand and its online image. The transformation from traditional marketing to digital marketing is a hard row to hoe, but it is worth pursuing.

Here are some marketing tips to make your digital transition smooth:

‘We want to make most of the pandemic,’ once your brand falls in this image trap, you will remain there forever. So, every step is tricky and crucial. Instead of pushing your products or services to the target audience, try to engage them with empathy. Be the brand that cares, values, and above all, understands them. The support you offer today will reflect as a long-term gain in the form of trust and brand loyalty.

‘Update’ is the keyword in digital marketing. Reach out to your consumers and maintain a personalised tone. Individual emailers or direct messages are often helpful at this level. If it sounds like another bulk email, then it may go to the bin without any mercy. Explain to the customers how your business is addressing the current crisis and give them all relevant details to justify the message. Update them on the important business steps you take for their benefit. This helps to maintain a positive relationship with the consumers. Keep an eye on the changing behavioural pattern of the consumers. Once you understand consumer behaviour, update the brand communications to match with the popular trend.

A combination of smart moves and strategical play can reap results that last for a longer time. Sometimes, your business may get in the middle of a storm, but don’t surrender. Keep pushing and withstand it to create a fruitful future. The pandemic may have already affected your pre-planned schedules and budget flow, but the best thing is to keep the non-essential things on hold. Look for all possibilities to retain your brand presence. The current scenario is more about presence than profit. Because once this period gets over, your digital efforts will pay off.