What makes the United Arab Emirates a business destination for regional and international brands? This flamboyant hub welcomes businesses with its world-class infrastructure, liberal trade regime and multi-cultural population, yes there are countless reasons! Undoubtedly the market has undergone revolutionary changes and transformed into a brutal brand battlefield. The eternal feud between companies now demands specialised branding and marketing strategies.

Imagine for a moment that you are in a crowded and noisy market, trying to find your friend. How can he be heard if you aren’t loud enough? Most of the brands in the UAE are facing a similar predicament in modern days. They fall flat on deaf ears! The brands must talk louder, but sometimes in the pursuit of personalisation, many brands dilute their own identity. Brands should strike a balance between unified brand identity and personal connection.

Amid the opportunities and constraints in the market, brands should take the right steps for success. Being one of the best advertising agencies in Dubai specialised in branding, Brand Basket follows a set of rules. Curious to know?

1. In this era of creativity, creating shared experiences and connections is vital.
2. Understand the unique needs and choices of consumers.
3. Be it the words, designs or gestures, choose carefully.
4. Build an emotional bonding with the consumers.
5. Stay consistent, relevant and maintain brand values.