RT Fragrance came to us with the aim of revamping their brand personality. The brand aspired to connect with the younger audience as well. While the immediate goal was to build a cosmopolitan image, the long-term ambition was to extend the brand’s presence across the globe.

Fragrances that define you. That’s the key message we used to re-launch the brand with a revived personality. The logo idea stemmed from the insight that people choose fragrances that reflect their personality and hence we used the inverted ‘R’ that symbolizes the shadow and a solid ‘T’ that symbolizes the person. So, RT fragrances are like a person’s shadow and will follow the body everywhere.

Perfume branding is often a roller-coaster journey filled with thrilling, challenging, and unpredictable moments. The crucial feature of any perfume is its fragrance and unfortunately, it is impossible to present this visually or even virtually.

Taking a unique approach was vital for replacing the conventional themes of the present perfume market. When it came to the website, we made customer experience more personal and engaging through simple visual elements, smart categories, and relevant details. Guess what? It worked!