Most people aren’t still aware of the definition of ‘SMO,’ even though they have come across this term a myriad of times in the modern digital universe. You might be wondering “what’s the big deal? SMO means Social Media Optimisation.” You’re right, but SMO is more than an acronym.

With SMO, brands can promote their products/services on various social media outlets and engage in a multitude of meaningful social interactions. Ranging from social networking platforms to blogging sites, social media offers countless possibilities. Facebook, Instagram, Twitter, YouTube, Reddit and many more find a place in this popular list.

The digital environment is changing every moment. Therefore, digital practitioners must understand that Social Media Optimisation and brand strategies are not separate entities. This knowledge is the foundation of your online journey and it kindles growth. (Read more about brand building)

Now, let’s discuss the important aspects of SMO.

• Create shareable content for your audience

Keep three keywords on mind  a) novelty b) relevance c) originality.
If the content satisfies these qualities, then it is ready for the game. Catchy headlines and updated topics promise extra mileage for the content.

• Easy Sharing tools

Take advantage of the advanced sharing facilities offered by social channels. Put the relevant buttons for users at the right place to encourage the sharing of your content.

• Reward User Engagement 

Your comments, replies, and interactions on social channels boost the users to actively engage with the content.