Biggest rebrands of 2021

COVID-19 pandemic has heavily affected businesses around the world. Lots of companies were forced to shut down. But many businesses adapted to change.

Biggest brands such as BMW, Cadbury, Fisher-Price, Go Daddy, Bloodwise Adobe Creative, etc took a refresh in 2020. And the new year seems to be another year of change. Within the month of January, four big companies revamped their face. Let’s check out the brands that came with new images this year.

Pfizer

American Pharmaceutical company Pfizer rebranded their logo after they developed the COVID-19 vaccine. The new logo comprises a helix feature inspired by the DNA’s double helix structure. A new typeface and double tone color palette are also included. According to the design studio Team, the two-tone palette shows “Pfizer’s commitment to both science and patients”. The rebrand has been prompted by a “new era” for the company, according to Pfizer CEO Albert Bourla.

KIA

Korean Car brand, Kia has revealed its new logo to revamp their image in the new year. The new logo displays a totally different typography, shape, and color scheme from their old logo. The logo spells out the KIA name with letters joined up and flowing like a handwritten signature. The brand said the new logo embodies “symmetry,” rhythm” and “rising.” The new logo also comes with a new tagline “Movement that inspires.”

Burger King

American fast-food giant Burger King stepped into the new year with their first rebrand in 20 years. The logo is a revitalized version of their logo used until 1999. The old logo had a blue bun with shininess. They considered there is no blue food and buns don’t shine. They used a flat design to go with the trend.

GM

American automotive company General Motors revamped the logo to reflect their focus towards an “all-electric future”. GM had reinvented the Hummer as an electric pick-up truck at the end of last year and pledged to invest $27 billion (Rs 1,978.57 crore) to launch 30 new EVs by 2025. Now they laid down their vision in their logo.

The new logo presents the GM acronym with the letters in lowercase to create a “more modern, inclusive feel”. The ‘m’ has also been reshaped to echo the shape of an electric plug, with the blue background lightened to evoke, GM says, the “clean skies of a zero-emissions future”.

Well! Need to know what are the benefits of rebranding? Read the blog here: