No creativity crisis during ‘The Crisis’

In a way, every crisis brings opportunities to rethink, redefine, and revolutionise. The recent COVID-19 outbreak has shaken the world and posed a considerably fair amount of challenges to mankind, but fortunately, it hasn’t impacted creativity. From innovative apps to selfie video ads, the creative pirates are nailing it with out-of-the-box ideas!

The creative industries are undoubtedly experiencing seismic changes like never before. There is a visible change in consumer behaviour and as a result, the print, OOH, and cinema advertising has shrunken almost instantly, whereas in-home media usage climbed up. Many brands have already started utilising digital marketing possibilities to stay afloat during the crisis. Read article to know more about digital marketing during the COVID-19 crisis. This trend has created new business models and advertising styles.

The pandemic itself has now become the central theme of advertisements. The other obvious themes include remote work culture and public health messages. The audiences are toggling between mobile phones, laptops, tabs, and TVs at all hours. So, every minute is an opportunity to grab their attention through the right amount of creativity! The term ‘virtual’ has become a trend, from virtual celebrations to virtual ramp walks, the focus of advertisements has suddenly shifted to the virtual side of reality.

Most of the brands have recently taken up the role of a teacher. With the aid of influencers, numerous live streaming sessions are happening on social media platforms. From physical training to fun games, these influencers uniquely represent the brand and reinforce the values of the brands. Many celebrities have also jumped on the bandwagon with live cooking shows and health tips.

It would be unfair if Instagram and Facebook stories are ignored in this discussion. From customised stickers to Augmented Reality filters, brands have already marked their territory there. The popular use of monologues is the major trend when it comes to ad films. Many brands have emerged from their traditional production styles and replaced them with self-shot videos of celebrities or models. But, in the long run, its relevance remains unanswered.

Other than digital advertisements, brands are also utilising creativity for storytelling through art and design. Many towns and cities all over the world are using wall art to bring positivity and optimism back to society as they reopen. Let’s wait for more trends in the future and create some!