The journey from smaller, disconnected entities to larger brand identity often poses challenges. ODD wasn’t ODD when we first met them but was a group of fragmented salon branches. The name ODD was born when they decided to unify their shattered branches into one. Our objectives were to build a website and to reconnect with the existing customers. We were hit with an overload of visual cues associated with the brand. As the first step, we redefined the brand with the aid of these visuals and connected the past with the present to create the future.

We emphasised simplicity, clarity, and connectivity throughout the website as well as the relaunch campaign. The new-look or new identity of the brand remains connected to its original vision and promise. From business cards to social media pages, we REDEFINED the brand without losing its legacy.