4 Important things to consider before you design a logo for your company.

Having a logo is an integral part of your company’s growth. It is the foundation of branding. We have come up with some tips which you can consider before designing a logo.

Imagine! You are shopping for your child’s clothes. You are superconscious while shopping for your kid. You don’t want cheap disposable fashion. The fabric, colors, kid’s comfort, and many more are there in mind. Everything should be good for your baby.

Don’t have a baby? Don’t worry! You are already a parent!

You are a parent if you own a company or a business. Your company is your super kid. Ain’t so!

Like shopping for kid’s clothes, you need to be superconscious before you create your logo.

Having a logo is an integral part of your company’s growth. It is the foundation of branding. We have come up with some tips which you can consider before designing a logo.

1. Your uniqueness

Bring what is unique about your company to your design. Take a look at the Baskin Robbins logo. The 31 between the letters B and R represent 31 flavors. The unique factor could be your history. For example, McDonald’s Golden Arches was in their architecture. Presenting uniqueness will differentiate you from others.

2. The Psychology of Colors

The Baskin Robbins logo comprises three colors; blue, pink, and white. While the pink color embodies the little pink spoon which is given to the customers to taste samples, the blue and white colors stand for such qualities as excellence, elegance, purity, and reliability.

Colors have meanings and they will evoke emotions. You can use colors to represent your brand’s emotions.

3. Minimalism

Look at the social media giant Facebook! The less is more! Minimalism is a design approach that utilizes existing elements, maximizing simplicity and capitalizing on space. Using minimalism may fetch the audience’s complete attention to the company name.

4. Typeface

Most people may not have heard about Font Psychology. Like the Colors, Fonts also convey emotions. Each font has its own distinct characteristics. It has the power to reflect your brand’s identity, personality, industry, and so much more. A financial company with a traditional Serif font appears to be trustworthy. There are several stylish fashion fonts for the fashion industry. Hooray! We can pick suitable fonts for your business too.